What’s in Embr Chocolate, and Why?

I want to understand what I’m buying: what’s in it, why those ingredients are there, and whether the finished product serves its purpose.

We should be able to answer those questions about Embr.

Our current Chocolate formulation has six main ingredients. Each has a specific job. Commercial production still needs to validate the work we’ve done at the bench.

Whey protein: the foundation

We’re making protein for hot coffee, so the protein needs to suit that use.

Chocolate uses a hydrolyzed whey protein concentrate called ProTherma. It’s the protein base we selected during development for this formulation.

Whey comes from milk. Embr contains milk and is not dairy-free.

Cocoa: the chocolate

The cocoa provides the rich chocolate flavor we wanted.

We chose Dutch-processed cocoa after evaluating samples for flavor, bitterness, color, and how they worked alongside the protein and coffee.

The goal is a satisfying chocolate cup that still lets the coffee come through.

Reb M: sweetness

Reb M is the sweetener in the formulation. Sweetness needs to work with the bitterness of both cocoa and coffee.

Embr Chocolate noticeably sweetens your coffee. That is part of what to expect from it.

Salt: balance

Salt has a small but deliberate role: helping balance bitterness and bring the flavor together.

An ingredient doesn’t need to occupy much space in a formula to affect the result.

Coconut-derived MCT powder and chicory-root inulin: texture

These ingredients help create the mouthfeel we’re aiming for. The MCT powder contributes to texture. The inulin supports body and a creamy sensation.

We chose them to help make the drink enjoyable. That is their purpose here.

Judge the finished cup

An ingredient list should be understandable. The ingredients also need to work together.

Does the product taste good? Does it prepare well? Does it fit the routine it was designed for?

Those are the questions we keep bringing back to the formula.

This is an explanation of our formulation, rather than the final ingredient declaration. The finished label will need to identify relevant subingredients within the ingredients we purchase.

You should be able to see what’s in Embr and understand why it belongs.